Social Fundraising allows supporters to set up a personal page that keeps track of contributions from friends and family. From there supporters can set their own fundraising goals, create a page with their own unique URL and a personal message - all while giving campaigns and organizations control over the entire process. Like other NGP VAN tools, Social Fundraising also helps campaigns and organizations build the social graph of their supporter's networks by establishing connections between Social Fundraisers and those they solicit contributions from.
Social Fundraising uses gamification to incentivize supporters by awarding points and badges for every dollar raised, and even uses leaderboards to show who has raised the most money. Sure, game-like tasks are fun, but they also bring about an increased sense of competition that has become an effective best practice across multiple information technology channels.
For over 17 years, NGP VAN has provided the most powerful fundraising tools available to progressive organizations and Democratic campaigns. Social Fundraising works hand-in-hand with a campaign or organization's Action Center, allowing clients to combine Social Fundraising with other tools like Virtual Phone Bank, Social Organizing and more. Social Fundraising is fully integrated with the new version of our NGP database, allowing Social Fundraisers to get credit for both online and offline contributions and making it easy for campaigns and organizations to manage their personal fundraising program. An optional Bundler feature allows campaigns to use Social Fundraising as a tool to incentivize and track bundled contributions as well.
The best part? Organizations and campaigns who choose Social Fundraising will only have a low $150 set-up fee. From there it's just an additional 1.95% of any Social Fundraising contributions made through the system. There's nothing to lose, with a direct cost that even the smallest clients can take advantage of thanks to this cutting edge tool.